/* Research: a readable brief built from three connected choices. */
.research{background:radial-gradient(ellipse at 85% 55%,#cfb3ec6b,transparent 53%),#f5f3f8}.research-heading{display:flex;align-items:flex-end;justify-content:space-between;gap:50px;margin-bottom:60px}.research-heading .lead{margin:0;font-size:22px;color:#75647f}.research-heading .lead strong{font-weight:500;color:#21122e}.research-shell{padding:18px;border-radius:30px;background:linear-gradient(130deg,#ffffffb8,#ffffff5c);border-color:#fff;position:relative}.research-cards{display:grid;grid-template-columns:repeat(3,1fr);gap:16px}.research-card{text-align:left;padding:32px;border:1px solid #4c196518;background:#ffffff70;border-radius:18px;color:#2d163d;position:relative;transition:background .35s,box-shadow .35s,transform .35s,border-color .35s;overflow:hidden}.research-card>svg{width:36px;height:36px;color:#8b3ac5;margin-bottom:32px;transition:transform .35s}.research-card h3{font-family:var(--display);font-size:28px;letter-spacing:-.04em;margin-bottom:13px}.research-card p{font-size:17px;color:#74627e;margin-bottom:30px;line-height:1.6}.research-open{display:flex;justify-content:space-between;align-items:center;font-size:14px;font-weight:550}.research-open b{font-size:24px;font-weight:400}.research-card.active{background:linear-gradient(140deg,#fff,#f7f0ff 65%,#d2b2f269);border-color:#cba9e5;box-shadow:0 12px 30px #763ea31a,inset 0 1px 0 #fff}.research-card.active:after{content:'';height:3px;position:absolute;left:32px;right:32px;bottom:0;background:linear-gradient(90deg,#8b2fe0,#b778e4)}.research-card:hover{transform:translateY(-5px);border-color:#bd8bdd}.research-card:hover>svg{transform:translateY(-3px)}.research-answer{padding:40px 32px 24px;display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center;min-height:215px}.research-answer h3{font-family:var(--display);font-size:29px;line-height:1.2;letter-spacing:-.035em;margin:19px 0 0;max-width:380px}.research-answer p{font-size:18px;line-height:1.65;color:#6d597a;margin:0}.reason-line{display:flex;justify-content:space-between;padding:58px 4px 0;font-family:var(--display);font-size:clamp(28px,3.4vw,48px);letter-spacing:-.045em;color:#201127}.reason-line span:last-child{color:#8b39c9}
/* An editorial carousel with native touch scrolling and a focused centre card. */
.concepts{background:radial-gradient(ellipse at 50% 65%,#45136c4d,transparent 52%),#0b0811;overflow:hidden;padding-bottom:90px}.concepts .section-heading{margin-bottom:44px}.concept-gallery{--card-width:440px}.gallery-track{display:flex;gap:30px;align-items:center;overflow-x:auto;overflow-y:hidden;padding:34px max(20px,calc((100% - var(--card-width))/2)) 42px;scroll-snap-type:x mandatory;scrollbar-width:none;perspective:1400px;overscroll-behavior-x:contain;cursor:grab;touch-action:pan-x pan-y;outline-offset:-6px}.gallery-track::-webkit-scrollbar{display:none}.gallery-track.dragging{cursor:grabbing;scroll-snap-type:none;user-select:none}.ad-slide{width:var(--card-width);flex:0 0 var(--card-width);scroll-snap-align:center;scroll-snap-stop:always;transition:opacity .4s;opacity:.5;transform-origin:center;position:relative}.ad-slide.active{opacity:1}.sample-ad{position:relative;width:100%;aspect-ratio:1;border-radius:14px;border:1px solid #ffffff35;box-shadow:0 24px 70px #0008;overflow:hidden;color:#241234;isolation:isolate;container-type:inline-size;transform:scale(.88);transition:transform .5s cubic-bezier(.2,.7,.1,1),filter .5s;filter:saturate(.75)}.ad-slide.active .sample-ad{transform:scale(1);filter:saturate(1)}.sample-top{position:absolute;z-index:4;top:7%;left:7%;right:7%;display:flex;align-items:center;justify-content:space-between;font-size:2.3cqw;letter-spacing:.07em}.sample-top strong{font-family:Georgia,serif;font-weight:400;letter-spacing:.25em;font-size:3.5cqw}.sample-top>span{font-size:1.85cqw}.sample-ad h3{position:absolute;z-index:3;font-family:var(--display);font-size:10.5cqw;line-height:.98;letter-spacing:-.06em;margin:0;font-weight:600}.sample-ad h3 em{font-family:Georgia,serif;font-weight:400;font-style:italic}.sample-ad>img{position:absolute;max-width:none;user-select:none;pointer-events:none}.sample-copy{position:absolute;z-index:4;left:7%;right:7%;bottom:6%;display:flex;justify-content:space-between;align-items:flex-end;gap:12px}.sample-copy p{font-size:2.9cqw;line-height:1.3;margin:0}.sample-copy>span{font-size:1.9cqw;letter-spacing:.035em;max-width:40%;text-align:right}.ad-problem{background:#ede2f6}.ad-problem h3{left:7%;top:21%;font-size:9.3cqw}.ad-problem h3 em{color:#784b93;font-size:11cqw}.ad-problem img{width:70%;height:79%;right:-14%;top:20%;object-fit:cover;object-position:center;mix-blend-mode:multiply}.ad-problem .sample-copy{bottom:7%}.ad-benefit{background:#ccc1d5}.ad-benefit>img{width:100%;height:100%;object-fit:cover;object-position:center;filter:brightness(.76)}.ad-benefit{color:#fff}.ad-benefit:after{content:'';position:absolute;inset:0;background:linear-gradient(#20112840,transparent 38%,#24103155);z-index:1}.ad-benefit h3{left:7%;top:19%;font-size:10cqw}.ad-benefit h3 em{font-size:20cqw;line-height:1}.ad-benefit .sample-copy p{font-size:3.5cqw}.ad-detail{background:#30203d;color:#f8f0ff}.ad-detail h3{left:6%;top:19%;font-size:15cqw;z-index:3;line-height:.9}.ad-detail h3 em{font-size:21cqw;color:#d9b0e7}.ad-detail img{width:91%;height:91%;left:37%;top:23%;object-fit:cover;object-position:50% 70%;transform:rotate(-13deg);border:1px solid #ffffff30;border-radius:8px}.ad-detail .sample-copy{bottom:7%;right:62%;display:block}.ad-detail .sample-copy>span{display:block;max-width:none;text-align:left;margin-top:16px}.ad-objection{background:#fff9f1}.ad-objection .ad-question{position:absolute;top:21%;left:7%;font-size:5cqw;line-height:1.12;letter-spacing:-.03em;color:#826577;z-index:3}.ad-objection h3{top:46%;left:7%;font-size:14cqw;line-height:.86;z-index:4}.ad-objection h3 em{font-size:15cqw}.ad-objection img{width:58%;height:68%;object-fit:cover;right:-1%;top:18%;border-radius:50% 50% 0 0;mix-blend-mode:multiply;transform:rotate(9deg)}.ad-product{background:#a991c1;color:#fff}.ad-product h3{left:7%;top:19%;font-size:10cqw}.ad-product img{width:77%;height:77%;left:25%;top:26%;object-fit:cover;mix-blend-mode:luminosity;opacity:.85;transform:rotate(-9deg);border-radius:50% 50% 0 0}.ad-product .sample-copy{color:#fff}.gallery-controls{display:grid;grid-template-columns:56px minmax(0,1fr) 56px;align-items:center;max-width:800px;gap:35px;min-height:170px}.round-control{width:54px;height:54px;display:grid;place-items:center;background:#ffffff08;border:1px solid #d5b5ed45;border-radius:50%;font-size:25px;color:#eee0ff;transition:background .25s,transform .25s}.round-control:hover{background:#a15de52b;transform:scale(1.07)}.round-control:disabled{opacity:.3}.gallery-caption{text-align:center}.gallery-caption>span{display:inline-block;font-family:var(--display);font-size:14px;color:#c08bef;margin-bottom:13px}.gallery-caption h3{font-family:var(--display);font-size:27px;letter-spacing:-.035em;line-height:1.2;margin:0 0 10px}.gallery-caption p{font-size:16px;color:#bbaacb;margin:0}.gallery-dots{display:flex;justify-content:center;gap:4px;margin-top:16px}.gallery-dots button{border:0;background:transparent;width:34px;height:30px;padding:10px 5px;position:relative}.gallery-dots button:after{content:'';display:block;width:8px;height:8px;border-radius:8px;background:#574360;margin:auto;transition:width .3s,background .3s}.gallery-dots button.active:after{width:24px;background:#b36aef}.sample-disclaimer{font-size:13px;color:#a393b4;text-align:center;margin:22px 20px 0}
/* A scroll driven creative assembly with large, readable chapters. */
.included{background:radial-gradient(ellipse at 10% 55%,#d8c3eb66,transparent 60%),#f5f3f8}.included .section-heading{align-items:center}.creation-journey{display:grid;grid-template-columns:1.15fr 1fr;gap:100px;align-items:start}.creation-visual{position:sticky;top:70px;padding-top:25px;perspective:1200px}.creation-window{position:relative;overflow:hidden;border-radius:26px;min-height:580px;transform-style:preserve-3d;background:radial-gradient(ellipse at 70% 35%,#dfcef15c,transparent 65%),linear-gradient(140deg,#ffffffc9,#ede4f7c4);box-shadow:inset 0 1px 0 #fff,0 30px 80px #653c8914}.window-top{display:flex;align-items:center;justify-content:space-between;gap:12px;padding:20px 25px;border-bottom:1px solid #71469b15}.window-dots{display:flex;gap:6px}.window-dots i{width:6px;height:6px;background:#aa7bc5;border-radius:50%}.window-top>span{font-size:11px;font-family:var(--display);letter-spacing:.03em;color:#836096;text-align:center}.window-top>img{width:24px;height:auto;filter:brightness(0) saturate(100%) invert(22%) sepia(51%) saturate(2358%) hue-rotate(251deg)}.creation-art{height:365px;display:flex;align-items:center;justify-content:center;padding:15px 30px;perspective:800px}.creation-art>img{width:90%;height:100%;object-fit:contain;filter:drop-shadow(0 10px 20px #74339510);transition:filter .5s}.creation-overlay{position:relative;margin:0 24px 25px;padding:20px;border-radius:17px;background:linear-gradient(110deg,#ffffffd6,#fff7);border:1px solid #fff;box-shadow:0 10px 25px #6340850a}.creation-tag{font-size:13px;color:#865c9d;display:block;margin-bottom:10px}.creation-overlay>strong{font-family:var(--display);font-size:26px;letter-spacing:-.04em;display:block;line-height:1.15;margin-bottom:17px}.creation-chips{display:flex;gap:7px;flex-wrap:wrap}.creation-chips>span{font-size:12px;padding:7px 10px;background:#7942a610;border:1px solid #71399919;border-radius:6px;color:#704e86}.creation-progress{height:3px;position:absolute;bottom:0;left:0;right:0;background:#67339512}.creation-progress span{width:25%;height:100%;display:block;background:#8d39cf;transition:width .6s}.creation-chapters{padding-top:0}.creation-chapter{min-height:480px;display:flex;flex-direction:column;justify-content:center;align-items:flex-start;padding:55px 0;position:relative;border-bottom:1px solid #6f398c1c}.creation-chapter:last-child{border-bottom:0}.creation-chapter .pill{margin-bottom:25px}.creation-chapter h3{font-family:var(--display);font-size:clamp(33px,3.1vw,46px);line-height:1.06;letter-spacing:-.045em;margin-bottom:24px}.creation-chapter>p{font-size:18px;color:#74657e;max-width:400px;margin-bottom:25px}.chapter-result{font-size:15px;font-weight:550;color:#7f3faa;border-left:2px solid #a060cd;padding-left:13px}.creation-chapter.active h3{color:#542477}
/* Evidence with truthful endpoint comparisons, not invented time series. */
.results{background:radial-gradient(ellipse at 85% 15%,#4c196033,transparent 40%),#0c0912}.results-heading{display:flex;align-items:center;justify-content:space-between;gap:45px}.client-count{display:flex;gap:25px;align-items:center;padding:26px 32px;border-radius:20px;flex-shrink:0;background:radial-gradient(ellipse at 100% 0,#975ae32e,transparent 65%),linear-gradient(125deg,#ffffff10,#ffffff04)}.client-count>strong{font-family:var(--display);font-size:80px;line-height:1;letter-spacing:-.075em;color:#e0b3ff;min-width:3ch;font-variant-numeric:tabular-nums}.client-count>p{margin:0;font-size:18px;line-height:1.5;color:#c9b9d5}.client-count b{color:#eee2fb;font-weight:500}.results-intro{font-size:18px;color:#bca9cd;margin:30px 0}.result-filters{display:flex;gap:10px;margin:35px 0 28px}.result-filters button{padding:15px 22px;border:1px solid #e0c6f72a;background:#ffffff04;border-radius:8px;font-size:15px;color:#c3b2cf;transition:background .3s,border-color .3s}.result-filters button:hover{background:#ffffff0c;border-color:#ad7dcd70}.result-filters button.active{background:linear-gradient(130deg,#a469d832,#8545b522);color:#f5e8ff;border-color:#b981e578;box-shadow:inset 0 1px 0 #ffffff15}.case-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px}.case{padding:30px;position:relative;overflow:hidden;border-radius:22px;background:radial-gradient(ellipse at 100% 0,#9451bc24,transparent 47%),linear-gradient(135deg,#ffffff0e,#ffffff03 70%);display:flex;flex-direction:column}.case.feature-case{grid-column:1/-1;padding:36px}.case-top{display:flex;align-items:center;justify-content:space-between;gap:20px;padding:0 0 24px;border-bottom:1px solid #ffffff14;margin-bottom:30px}.case-top h3{font-family:var(--display);font-size:23px;letter-spacing:-.035em;line-height:1.2;margin:0}.case-top>span{font-size:12px;color:#baa4cd;letter-spacing:.025em;white-space:nowrap}.fashion-result{display:grid;grid-template-columns:1fr 1fr;gap:60px;align-items:center}.big-metric>strong{font-family:var(--display);font-size:clamp(62px,6.2vw,94px);line-height:1.1;letter-spacing:-.065em;color:#e7c4ff;display:block;font-weight:600}.big-metric>strong>small{font-size:.52em;letter-spacing:-.03em}.big-metric>p{font-size:19px;color:#d2bfdc;margin:10px 0 30px;line-height:1.45}.comparison-label{display:flex;align-items:center;justify-content:space-between;gap:20px;font-size:14px;color:#bca7cd;margin:0 0 12px}.comparison-label b{font-family:var(--display);color:#e6cdf8;font-size:17px;font-weight:600;margin-left:6px}.metric-bar{height:10px;background:#ffffff05;border-radius:5px;overflow:hidden;margin-bottom:22px}.metric-bar>i{height:100%;display:block;width:var(--bar);background:#725688;border-radius:5px;transform-origin:left}.metric-bar.accent>i{background:linear-gradient(90deg,#7726c4,#c798ed)}.fashion-comparison>p{font-size:13px;color:#a98fbc;margin:0}.paired-bars{display:flex;flex-direction:column;gap:7px;margin-bottom:28px}.paired-bars>i{height:9px;display:block;width:var(--bar);background:#6e4d84;border-radius:5px;transform-origin:left}.paired-bars>i:last-child{background:linear-gradient(90deg,#832cdf,#c797e9)}.metric-pair{display:grid;grid-template-columns:1fr 1fr;gap:24px;padding:27px 0;border-top:1px solid #ffffff12}.metric-pair>div{display:flex;flex-direction:column;gap:9px}.metric-pair strong{font-family:var(--display);font-size:30px;letter-spacing:-.045em;line-height:1.1;color:#f0e6f8}.metric-pair span{font-size:16px;line-height:1.4;color:#c2aed0}.metric-pair small{font-size:13px;line-height:1.5;color:#a78cbd}.feature-case .metric-pair{grid-template-columns:1fr 1fr;max-width:650px}.case-scope{margin-top:auto;padding:23px 22px 22px;border:1px solid #d1acf31b;background:#ae76d60a;border-radius:13px}.case-scope h4{font-family:var(--display);font-size:15px;color:#dfc4f0;margin:0 0 10px;font-weight:600}.case-scope p{font-size:15px;line-height:1.7;color:#bda9cd;margin:0;max-width:850px}.service-case .big-metric>strong{font-size:58px}.service-case .big-metric>strong>small{font-size:18px;letter-spacing:0}.revenue-row{display:grid;grid-template-columns:1.15fr 1fr;gap:20px;border-top:1px solid #ffffff15;padding:25px 0 28px}.revenue-row>div{display:flex;flex-direction:column;gap:12px}.revenue-row span{font-size:14px;color:#baa4ca;line-height:1.4}.revenue-row strong{font-family:var(--display);font-size:28px;letter-spacing:-.04em}.first-job{font-size:14px;color:#c0a6d3;line-height:1.6;margin:0 0 24px}.first-job b{font-weight:500;color:#e0c7ee}.results-note{font-size:13px;color:#a58bb8;line-height:1.8;max-width:950px;margin:28px 0 0}
/* The purchase journey. */
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@media(max-width:1150px){.research-card{padding:25px}.research-card h3{font-size:25px}.research-card p{font-size:16px}.research-answer{gap:30px}.creation-journey{gap:65px}.creation-window{min-height:530px}.creation-art{height:315px;padding:15px}.creation-overlay>strong{font-size:24px}.client-count{padding:22px;gap:20px}.client-count>strong{font-size:66px}.client-count>p{font-size:16px}.case{padding:25px}.case-top{gap:14px}.case-top h3{font-size:21px}.case-top>span{font-size:11px}.metric-pair strong{font-size:27px}.revenue-row strong{font-size:25px}.step{padding:26px}.step h3{font-size:25px}.offer-grid{gap:60px}.offer-card{padding:32px}.faq-grid{gap:60px}.gallery-caption h3{font-size:25px}}
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@media(max-width:370px){.creation-window{height:295px}.creation-overlay{padding:13px;right:12px;top:85px}.creation-overlay>strong{font-size:19px}.window-top>span{font-size:9px}.case,.case.feature-case{padding:22px}.metric-pair strong{font-size:25px}.revenue-row strong{font-size:21px}.service-case .big-metric>strong{font-size:51px}.offer-card{padding:24px}.gallery-caption h3{font-size:19px}}
@media(prefers-reduced-motion:reduce){.creation-visual{position:relative;top:auto}.creation-progress>span{transition:none}.step:after{transform:none}.metric-bar i,.paired-bars i{transform:none!important}}
/* Each creative stage changes the content, not just the caption. */
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@media(min-width:901px){.wallet{top:14%}}
@media(max-width:1150px){.hook-field strong{font-size:22px}.copy-field{padding:10px 15px}.copy-state{gap:8px}.copy-field p{font-size:14px}.mini-ad>h4{font-size:27px}.mini-ad>h4 em{font-size:44px}.export-sample>strong{font-size:21px}}
@media(max-width:900px){.creation-state{inset:10px 15px}.copy-state{padding:4px}.copy-field{padding:8px 12px}.copy-field>span{font-size:9px}.hook-field strong{font-size:20px;margin-top:7px}.copy-field p{font-size:13px;margin-top:5px}.mini-ad>h4{font-size:24px}.mini-ad>h4 em{font-size:39px}.export-sample>strong{font-size:18px}.format-state{gap:9px;padding:12px}.export-sample>span{font-size:12px}}
@media(max-width:700px){.creation-art{position:absolute}.creation-state{inset:5px 5px}.copy-state{padding:12px 3px;gap:7px}.copy-field{padding:9px;border-radius:8px}.copy-field>span{font-size:8px;letter-spacing:0}.copy-field p{font-size:11px;line-height:1.25}.hook-field strong{font-size:17px;line-height:1.08}.copy-field.next-field{display:none}.mini-ad{width:95%;height:auto;aspect-ratio:3/4;border-radius:6px}.mini-ad>h4{font-size:18px}.mini-ad>h4 em{font-size:33px}.mini-ad>span{font-size:9px}.mini-ad>p{font-size:9px}.design-note{display:none}.format-state{gap:5px;padding:4px}.export-sample{border-radius:5px}.export-sample>strong{font-size:12px}.export-sample>span{font-size:9px;padding:3px}.square-sample{width:56%}.vertical-sample{width:39%}}
/* Rounded optical glass, with a separately animated cursor. */
.hero .hero-art{width:112%;height:620px;margin-left:-2%;perspective:1100px;pointer-events:none}
.click-scene{position:absolute;inset:0;transform-style:preserve-3d}.tile-orbit{position:absolute;left:3%;top:6%;width:84%;aspect-ratio:1;isolation:isolate}.hero-tile{width:100%;height:100%;object-fit:contain;filter:drop-shadow(0 20px 50px #5b1a991a)}.cursor-orbit{position:absolute;left:65%;top:60%;width:31%;z-index:4;transform:translate(35px,35px)}.hero-cursor{width:100%;height:auto;filter:drop-shadow(0 15px 18px #16032445)}.click-ripple{position:absolute;left:77%;top:69%;width:70px;height:70px;transform:translate(-50%,-50%) scale(.2);border:1px solid #eed4ffb3;border-radius:50%;box-shadow:0 0 18px #b049e966,inset 0 0 15px #b95ff055;opacity:0;z-index:3}.tile-click-light{position:absolute;inset:9%;background:radial-gradient(ellipse at 77% 69%,#e9bdff66,transparent 62%);opacity:0;border-radius:20%;mix-blend-mode:screen;pointer-events:none}.hero .hero-art-label{right:7%;bottom:0;flex-direction:column;align-items:flex-start;gap:5px;font-size:14px;padding:16px 22px}
/* Separate choices from the explanation, with an explicit selected topic. */
.research-shell{padding:0;border:0;box-shadow:none;background:transparent;border-radius:0;backdrop-filter:none}.research-cards{gap:23px}.research-card{padding:32px;min-height:265px;border:1px solid #b77bd448;background:radial-gradient(ellipse at 12% 0,#ffffffd9,transparent 55%),linear-gradient(145deg,#ffffffc2,#dfc9f065 65%,#b88ed254);box-shadow:inset 0 1px 0 #fff,inset 0 -2px 12px #d4b5e778,0 14px 34px #5012740c;border-radius:23px;color:#311444;backdrop-filter:blur(22px);isolation:isolate}.research-card>svg{color:#8a3bbc;filter:drop-shadow(0 4px 7px #9e51d020)}.research-card h3{font-size:29px}.research-card p{margin-bottom:0;color:#735882}.research-card.active{border-color:#b16dda;background:radial-gradient(ellipse at 10% 0,#ffffffef,transparent 60%),linear-gradient(145deg,#ffffffdf,#e6d0f1ac 60%,#b987de8f);box-shadow:inset 0 1px 2px #fff,inset 0 -2px 16px #b862e145,0 18px 42px #7539a61c}.research-card.active:after{height:2px;left:27px;right:27px;background:linear-gradient(90deg,transparent,#a14ddb,transparent)}.research-selection{position:absolute;width:11px;height:11px;right:27px;top:28px;border:1px solid #a474bf91;border-radius:50%;box-shadow:inset 0 1px 2px #fff8;transition:background .3s,box-shadow .3s}.research-card.active .research-selection{background:#9a46cb;border-color:#a35cca;box-shadow:0 0 14px #b065d651,inset 0 1px 2px #dfbdf8}.research-card:hover{transform:translateY(-4px);border-color:#b279d4}.research-answer{display:grid;grid-template-columns:.7fr 1.3fr;gap:50px;margin-top:34px;min-height:230px;padding:36px 40px;border-radius:22px;border:1px solid #c6a6db65;background:linear-gradient(120deg,#ffffffe6,#ffffff94);box-shadow:inset 0 1px 0 #fff,0 15px 40px #431a6307;align-items:center}.research-answer-label{display:flex;flex-direction:column;gap:16px;align-self:center}.research-answer-label>span{font-size:12px;letter-spacing:.05em;font-family:var(--display);color:#987ba8}.research-answer-label>strong{font-family:var(--display);font-size:33px;font-weight:600;letter-spacing:-.045em;color:#7834a4}.research-answer-copy{padding-left:38px;border-left:1px solid #9f6bb42b}.research-answer-copy h3{font-size:29px;margin:0 0 18px;max-width:500px}.research-answer-copy p{font-size:18px;line-height:1.65;max-width:600px;color:#725b7e}
/* Centred vertical card deck. All five cards start in the same stack. */
.concepts{overflow:visible;background:radial-gradient(ellipse at 50% 35%,#48156d39,transparent 56%),#0b0811;padding-bottom:0}.concepts .section-heading{margin-bottom:25px}.concept-scroll{position:relative;height:430svh;isolation:isolate}.concept-pin{position:sticky;top:0;height:100svh;min-height:700px;display:flex;align-items:center;justify-content:center;flex-direction:column;overflow:clip;padding:80px 20px 30px}.deck-stage{position:relative;width:min(820px,100%);height:490px;flex-shrink:0;perspective:1600px;touch-action:pan-y;cursor:grab;outline-offset:-10px}.deck-stage.dragging{cursor:grabbing}.angle-card{position:absolute;left:50%;top:50%;width:min(540px,75vw);height:410px;transform:translate(-50%,-50%);transform-style:preserve-3d;will-change:transform;z-index:1;pointer-events:none}.angle-label{font-family:var(--display);font-size:22px;text-align:center;letter-spacing:-.025em;color:#dac0ee;margin:0;position:absolute;top:-49px;left:0;right:0;opacity:0}.angle-surface{height:100%;position:relative;overflow:hidden;border:1px solid #d7abf05e;border-radius:30px;background:radial-gradient(ellipse at 50% 110%,#b34dff73,transparent 50%),radial-gradient(ellipse at 0 0,#c28aed17,transparent 50%),linear-gradient(140deg,#271332fa,#211129f2 50%,#2d143df2);box-shadow:inset 0 1px 1px #f3dfff88,inset 1px 0 1px #dfb6ff22,inset 0 -2px 4px #d593ff77,inset 0 -10px 28px #ac3beb33,0 25px 60px #0005;backdrop-filter:blur(35px);-webkit-backdrop-filter:blur(35px)}.angle-content{position:relative;z-index:2;height:100%;display:flex;flex-direction:column;justify-content:center;padding:50px;opacity:0}.angle-content h4{font-family:var(--display);font-size:39px;font-weight:600;line-height:1.1;letter-spacing:-.045em;color:#fcf6ff;margin:0 0 24px}.angle-content p{font-size:20px;line-height:1.65;max-width:400px;color:#d1badf;margin:0 0 30px}.angle-takeaway{font-size:14px;color:#c597e1;border-top:1px solid #d2a9ee20;padding-top:19px;line-height:1.5}.angle-sheen{position:absolute;inset:0;opacity:.7;background:linear-gradient(130deg,#ffffff0c,transparent 35%,transparent 68%,#b26beb0b);pointer-events:none}.angle-edge{position:absolute;bottom:-1px;left:16%;right:16%;height:2px;background:linear-gradient(90deg,transparent,#e0acff,transparent);box-shadow:0 -5px 28px 5px #ab3aea70;opacity:.7}.angle-card.active{z-index:10}.angle-card.active .angle-content,.angle-card.active .angle-label{opacity:1}.angle-card:not(.active){filter:brightness(.62)}.angle-card:nth-child(2){transform:translate(calc(-50% - 28px),calc(-50% - 16px)) scale(.94) rotate(-2deg)}.angle-card:nth-child(3){transform:translate(calc(-50% + 50px),calc(-50% - 32px)) scale(.88) rotate(4deg)}.angle-card:nth-child(4){transform:translate(calc(-50% - 76px),calc(-50% - 48px)) scale(.82) rotate(-6deg)}.angle-card:nth-child(5){transform:translate(calc(-50% + 100px),calc(-50% - 64px)) scale(.76) rotate(8deg)}.deck-controls{display:flex;align-items:center;justify-content:center;gap:35px;position:relative;z-index:30;margin-top:5px}.deck-pagination{display:flex;align-items:center;gap:7px}.deck-pagination button{width:30px;height:36px;display:grid;place-items:center;border:0;background:none;padding:0}.deck-pagination button:after{content:'';width:7px;height:7px;border-radius:5px;background:#775087;transition:width .4s,background .4s,box-shadow .4s}.deck-pagination button[aria-pressed="true"]:after{width:25px;background:#ce8dfa;box-shadow:0 0 13px #b363ed45}.deck-controls .round-control{width:47px;height:47px;font-size:22px}.deck-hint{font-size:14px;line-height:1.5;color:#aa8fbd;text-align:center;margin:22px 0 0;position:relative;z-index:30}.sr-only{position:absolute;width:1px;height:1px;padding:0;margin:-1px;overflow:hidden;clip:rect(0,0,0,0);white-space:nowrap;border:0}
/* An insight becomes a hook. The original glass card artwork replaces the frames. */
.creation-art .insight-state{flex-direction:column;align-items:stretch;padding:22px 15px;gap:0}.insight-label{font-family:var(--display);font-size:12px;letter-spacing:.04em;color:#9b75b1;text-align:center}.insight-state blockquote{font-family:var(--display);font-size:29px;letter-spacing:-.04em;line-height:1.18;color:#663b83;text-align:center;margin:22px 0 0}.insight-connection{display:flex;flex-direction:column;align-items:center;gap:5px;padding:15px}.insight-connection i{display:block;width:3px;height:3px;border-radius:50%;background:#b382ce}.insight-result{text-align:center;border:1px solid #b07ece55;padding:17px 24px;border-radius:15px;background:linear-gradient(145deg,#fffc,#e7ccf4aa);box-shadow:inset 0 1px 0 #fff,0 10px 25px #77339a0b}.insight-result>span{display:block;font-family:var(--display);font-size:10px;letter-spacing:.03em;color:#996eb0;margin-bottom:10px}.insight-result>strong{font-family:var(--display);font-size:30px;letter-spacing:-.045em;color:#7836a3}.creation-art[data-active-stage="0"] .insight-state{opacity:1;transform:none}.creation-art .design-state .workflow-cards{width:100%;height:100%;object-fit:contain;filter:drop-shadow(0 13px 15px #6425880b)}.format-preview{position:relative;border:1px solid #b276d765;background:linear-gradient(140deg,#fff9,#dcb6f28c 65%,#c295e564);box-shadow:inset 0 1px 2px #fff,inset 0 -3px 10px #bf72ec47,0 20px 30px #69289114;border-radius:18px;display:flex;flex-direction:column;justify-content:center;align-items:center;gap:12px;color:#8241a8}.square-preview{width:56%;aspect-ratio:1;transform:rotate(-8deg)}.vertical-preview{width:33%;aspect-ratio:9/16;transform:rotate(7deg)}.format-preview>span{font-family:var(--display);font-size:32px;letter-spacing:-.04em}.format-preview>strong{font-size:14px;font-weight:500}
/* Every section arrives as a rounded surface that settles into the page. */
main>section{border-top-left-radius:var(--section-round,0px);border-top-right-radius:var(--section-round,0px);background-clip:padding-box;position:relative;isolation:isolate}main>section>.wrap{position:relative;z-index:2}.section-entry-glow{position:absolute;top:0;left:0;right:0;height:320px;z-index:0;pointer-events:none;background:radial-gradient(ellipse at 50% 0,#ad64f344,transparent 68%);opacity:.3;border-radius:inherit}.light>.section-entry-glow{background:radial-gradient(ellipse at 50% 0,#bb86e933,transparent 70%)}.section-seam{position:absolute;top:0;left:8%;right:8%;height:1px;background:linear-gradient(90deg,transparent,#d2a4f270,transparent);transform-origin:center;z-index:3;pointer-events:none}.light>.section-seam{background:linear-gradient(90deg,transparent,#c4a4d87a,transparent)}.hero>.section-seam{display:none}
@media(max-width:1150px){.hero .hero-art{height:540px;width:115%}.research-card{padding:27px;min-height:250px}.research-card h3{font-size:26px}.research-answer{grid-template-columns:.65fr 1.35fr;gap:30px;padding:32px}.research-answer-copy{padding-left:28px}.research-answer-label>strong{font-size:30px}.research-answer-copy h3{font-size:27px}}
@media(max-width:900px){.hero .hero-art{width:570px;max-width:95%;height:540px;margin:30px auto 0}.hero .hero-art-label{right:7%;bottom:0}.research-cards{gap:14px}.research-card{padding:23px;min-height:250px}.research-card h3{font-size:24px}.research-selection{right:20px;top:25px}.research-answer-copy h3{font-size:25px}.research-answer-copy p{font-size:17px}.insight-state blockquote{font-size:25px}.insight-result{padding:14px 20px}.insight-result>strong{font-size:27px}}
@media(max-width:700px){.hero .hero-art{width:100%;max-width:none;height:385px;margin:35px auto 0}.tile-orbit{width:85%;left:2%;top:0}.cursor-orbit{left:65%;top:55%;width:30%}.hero .hero-art-label{right:3%;bottom:0;padding:12px 17px;font-size:12px;gap:4px;flex-direction:row;align-items:center;gap:10px}.hero-art-label>span{max-width:135px;line-height:1.4}.hero-art-label>strong{white-space:nowrap}.click-ripple{width:40px;height:40px}.research-cards{gap:14px}.research-card{min-height:0;padding:26px 24px;grid-template-columns:35px 1fr;border-radius:19px}.research-card h3{font-size:26px}.research-card p{font-size:16px;padding-right:10px}.research-card.active:after{left:25px;right:25px}.research-selection{width:9px;height:9px;right:20px;top:20px}.research-card:hover{transform:none}.research-answer{display:block;padding:27px 25px;margin-top:27px;min-height:0;border-radius:20px}.research-answer-label{gap:9px;padding-bottom:23px;border-bottom:1px solid #ab7bbd2b;margin-bottom:23px}.research-answer-label>span{font-size:11px}.research-answer-label>strong{font-size:30px}.research-answer-copy{border:0;padding:0}.research-answer-copy h3{font-size:27px;line-height:1.15;margin-bottom:17px}.research-answer-copy p{font-size:16px;line-height:1.7}.concept-scroll{height:400svh}.concept-pin{padding:60px 16px 24px;min-height:620px}.deck-stage{height:425px;width:100%}.angle-card{width:min(82vw,450px);height:350px}.angle-label{font-size:20px;top:-40px}.angle-surface{border-radius:24px;backdrop-filter:blur(20px);-webkit-backdrop-filter:blur(20px)}.angle-content{padding:30px}.angle-content h4{font-size:clamp(27px,7.6vw,36px);line-height:1.09;margin-bottom:23px;letter-spacing:-.045em}.angle-content p{font-size:17px;line-height:1.6;margin-bottom:24px}.angle-takeaway{font-size:13px;padding-top:17px;line-height:1.6}.deck-controls{gap:23px;margin-top:0}.deck-controls .round-control{width:42px;height:42px;font-size:20px}.deck-pagination{gap:3px}.deck-pagination button{width:28px}.deck-hint{max-width:270px;font-size:13px;line-height:1.65;margin-top:20px}.creation-art .insight-state{padding:8px 5px}.insight-label{font-size:9px;line-height:1.3}.insight-state blockquote{font-size:19px;line-height:1.15;margin-top:15px}.insight-connection{padding:10px;gap:4px}.insight-result{padding:12px 10px;border-radius:10px}.insight-result>span{font-size:8px;line-height:1.3;margin-bottom:8px}.insight-result>strong{font-size:21px;line-height:1.1;display:block}.format-preview{border-radius:10px;gap:7px}.format-preview>span{font-size:18px}.format-preview>strong{font-size:10px}.square-preview{width:56%}.vertical-preview{width:36%}.section-entry-glow{height:220px}}
@media(max-width:370px){.hero .hero-art{height:335px}.hero .hero-art-label{font-size:11px;padding:11px 14px}.angle-content{padding:26px}.angle-content h4{font-size:27px}.angle-content p{font-size:16px}.angle-takeaway{font-size:12px}.deck-stage{height:410px}.angle-card{height:345px}.concept-pin{min-height:590px}.research-card h3{font-size:24px}}
@media(max-height:700px) and (min-width:701px){.concept-pin{min-height:560px;padding-top:55px;padding-bottom:15px}.deck-stage{height:395px}.angle-card{height:340px;width:510px}.angle-content{padding:32px 43px}.angle-content h4{font-size:34px;margin-bottom:18px}.angle-content p{font-size:18px;margin-bottom:20px}.deck-hint{margin-top:13px}}
@media(prefers-reduced-motion:reduce){.concept-scroll{height:auto!important}.concept-pin{position:relative;height:auto;min-height:0;padding-top:70px;padding-bottom:50px}.angle-card{will-change:auto}.cursor-orbit{transform:none!important}.click-ripple,.tile-click-light{display:none}.section-entry-glow{opacity:.15!important}main>section{--section-round:0px!important}.section-seam{transform:none!important}}

/* Keep the deck usable on short screens without pinning a taller surface. */
@media(max-height:600px){.concept-scroll{height:auto!important}.concept-pin{position:relative;height:auto;min-height:0;padding-top:85px;padding-bottom:60px}.deck-stage{height:430px}.angle-card{height:350px}.angle-content{padding:30px}.angle-content h4{font-size:29px}.angle-content p{font-size:17px}.deck-hint{margin-top:18px}}
@media(max-width:700px){.insight-label{font-size:12px}.insight-result>span{font-size:12px}.format-preview>strong{font-size:12px}.copy-field>span{font-size:12px}.copy-field p{font-size:14px}.research-answer-label>span{font-size:12px}.angle-takeaway{font-size:14px}.deck-hint{font-size:14px}.hero .hero-art-label{font-size:13px}.deck-pagination button{min-height:44px}.deck-controls .round-control{width:44px;height:44px}}